Super Nintendo World
In 2020, Universal Studios Japan enlisted Moment Factory to bring Super Nintendo World to life. Working under Universal Creative’s leadership, the teams collaborated with over 10 different vendors to realize this vision and design a series of interactive games along with a gamification platform that connects guests to more than 70 interactive activities across the park.
In 2023, the Super Nintendo World gamification platform created for Universal Studios Japan was also deployed in Universal Studios Hollywood; in 2025, the platform was further expanded and deployed at Universal Epic Universe in Orlando.
Description
In 2020, Universal Studios Japan enlisted Moment Factory to bring Super Nintendo World to life. Working under Universal Creative’s leadership, the teams collaborated with over 10 different vendors to realize this vision and design a series of interactive games along with a gamification platform that connects guests to more than 70 interactive activities across the park.
In 2023, the Super Nintendo World gamification platform created for Universal Studios Japan was also deployed in Universal Studios Hollywood; in 2025, the platform was further expanded and deployed at Universal Epic Universe in Orlando.
